VidBlog
by P.J. Bednarski, Staff Writer
The State Department now has an easily accessible video on YouTube that shows would-be martyrs just how bloodthirsty their comrades can be. There is a lot of ugliness packed into … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Digital advertising's viewability problem is getting bigger when it comes to display ads, and the Media Rating Council (MRC) standard for video ads -- … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
This time around it's Kahlua attempting to barter its liquid-party-candy image for a little hipster sangfroid. Happily, rather than falling back on either of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Brand marketers using video report that it outperforms other types of content marketing, according to a new research study conducted by video marketing platform … Read the whole story
by Gavin O'Malley
Vevo has named David Rice to the new post of chief product officer. Reporting directly to Vevo President/CEO Rio Caraeff, Rice will oversee product … Read the whole story
COMMENTARY
by Mallory Russell
The NFL regular season kicks off this week with a game between Green Bay Packers and the Seattle Seahawks. To celebrate the beginning of … Read the whole story
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by Gavin O'Malley
How important is paid media to a marketer's overall social strategy? Marketers that allocate ad spend to social channels see a nearly 25% lift … Read the whole story
by Laurie Sullivan
EA Sports has partnered with Google to promote its flagship Madden football game by allowing fans to create custom gif ads in real-time based … Read the whole story
by Karl Greenberg
The campaign includes a first-ever media buy with LinkedIn, targeting the travel and meeting-planning vertical. There are also Facebook ads and promoted posts; a … Read the whole story
by Erik Sass
Tribune's Gracenote, which provides video metadata for interactive programming guides and other digital video information services for media companies and consumers, is augmenting its … Read the whole story