VidBlog
by P.J. Bednarski, Staff Writer
Elizabeth Wilner, senior vice president of political advertising for Kantar Media Intelligence, predicted that $2.4 billion in political advertising will be spent on broadcast TV for this election,
with another … Read the whole story
by Wayne Friedman
Sony's new "cloud-based" Internet delivered TV service has struck a deal to carry 22 Viacom networks. Viacom says it is the first agreement to … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives … Read the whole story
by Tyler Loechner
Programmatic video ad tech company Tremor Video this week announced the appointment of Laura Buchman as VP of publisher sales. She will oversee publisher … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The agency MRY released a study this week that analyzed topics that will affect the future of connected cars: changing attitudes toward car ownership, … Read the whole story
by Wayne Friedman
A worldwide survey of media executives found that 4K TV -- so-called ultra HD TV -- will be "mainstream" within five to seven years. … Read the whole story
COMMENTARY
by Mark Walsh
Among its trio of high-profile product announcements Tuesday, the Apple Watch may have delivered the biggest "Wow" factor, judging from the crowd reaction at … Read the whole story
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by Tyler Loechner
Improve Digital, a supply-side platform (SSP), on Wednesday announced the launch of a "programmatic native" product for publishers. Improve's native offering will work across … Read the whole story
by Karl Greenberg
The video was shot in a Texas Target. The neighbor is Rob Huebel, who appears in "Funny Or Die" regularly, and was featured in … Read the whole story