VidBlog
by P.J. Bednarski, Staff Writer
DirecTV has confirmed trade press reports that it's going to launch an OTT service that some say could take the form of a Hispanic-tipped service akin to Netflix. It's an … Read the whole story
by Wayne Friedman
More TV content providers are looking to dip their toes in the waters of new Internet-based TV services. Walt Disney and 21st Century Fox … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
We've known each other for a while now, you and I -- since 2007, by my reckoning. So I think it's time to start … Read the whole story
by Wayne Friedman
Although the numbers are still relatively small, slightly more U.S. pay TV consumers are strongly considering "cutting the cord" -- canceling their pay TV … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
At dmexco 2014 on Thursday, the IAB Europe announced that the programmatic market in Europe was EUR2.08 billion ($2.69 billion) in 2013 -- up … Read the whole story
by Mark Walsh
Vik Kathuria in April was named global chief media officer at Publicis Groupe's Razorfish. In that role, he oversees the agency's 300 media employees … Read the whole story
COMMENTARY
by Rob Kurfehs
In the past decade, social media has risen from nothing more than an obscure dorm room pastime to nothing less than a cultural revolution. … Read the whole story
by Tyler Loechner
SpotXchange, the Denver-based supply-side platform (SSP) that was majority-acquired by European media company RTL Group this summer, this week made its first moves to … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
IKEA's growth in the U.S. happened to coincide with my buying-stuff adolescence. I was on my own for the first time and, for reasons … Read the whole story
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by Amy Corr
GE has launched "The Boy Who Beeps," a sweet two-minute video that launched last week during NBC's NFL Kickoff. The gist of the video … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Are you loyal to any brands? Marketers look to demographic information such as age and income to predict brand loyalty -- but a recent … Read the whole story