VidBlog
by P.J. Bednarski, Staff Writer
Hub Entertainment Research concludes that social media influencers like Facebook and Twitter don't really do such an awesome job of helping viewers to discover or remain engaged with a show. … Read the whole story
by Larissa Faw
The new "Locally Crafted" campaign reinforces Windstream's positioning to appear as a trusted advisor to its enterprise customers. Read the whole story
COMMENTARY
by Aleck Schleider , Columnist
Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly … Read the whole story
by Joe Mandese
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
by Wayne Friedman
Summertime for TV networks can still be rough for broadcast TV networks -- even with new fresh programming. But now some cable networks are … Read the whole story
by Wayne Friedman
Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV … Read the whole story
COMMENTARY
by Michael Cornfield, Op-Ed Contributor
It is now agonizingly clear to all of us that ISIS uses social media well. Along with the beheading videos, ISIS has pitched Somali-American … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I have been reading an industry book that I found by accident, at a library book fair event. One of its chapters is devoted … Read the whole story