When networks begin folding in tablet and iPhone TV viewership this season, suddenly they will gain thousands of "new" viewers, and younger ones too. That's a game changer for the … Read the whole story
John Fredette, manager, global media and sponsorship marketing at IBM, talked about where golf and tennis meets technology at MediaPost's OMMA Video Insider Summit … Read the whole story
A second actor who appears in the 14-minute "Innocence of Muslims" video has sued Google for copyright infringement. Gaylord Flynn alleges in his complaint, … Read the whole story
Adaptive Media, a supply-side platform (SSP), this week announced the launch of a video ad management platform for publishers, dubbed Media Graph. Read the whole story
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
Programmatic video ad platform Videology on Tuesday announced that it anticipates its 2014 revenues to approach $300 million, up from $135.5 million in 2012. … Read the whole story
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief revenue officer of Chango, a demand-side platform (DSP) and data management platform (DMP), … Read the whole story
With the evolution of new video platforms such as Vine and Instagram, the ability to skip an ad after five seconds on YouTube, and … Read the whole story