VidBlog
by P.J. Bednarski, Staff Writer
It appear the show biz establishment is still trying to come to grips with YouTube entertainers who seem too casual, too young, too unrehearsed, to really deserve real money. But … Read the whole story
by Joe Mandese
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
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by Mark Walsh
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will … Read the whole story
by Wayne Friedman
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per … Read the whole story
COMMENTARY
by Mallory Russell
There's something new and fresh about "The Way-Too-Helpful Neighbor," a video from Volkswagen, Target, and Funny or Die promoting the new 2015 Golf automobile. … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Every financial-services pitch since the dawn of humanity appears to have been delivered by an old-but-not-too-old man, one whose demeanor suggests a prudent town … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
National consumer brands should pull advertising. Really? Where else will brands go to get TiVo-proof viewers? Read the whole story
COMMENTARY
by John Snyder
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story
COMMENTARY
by Ryan Jones
The U.S. publishing industry has shifted to align with the active digital consumer, increasing the sharing of exclusive content online and over mobile devices. … Read the whole story