VidBlog
by P.J. Bednarski, Staff Writer
Otter Media, the joint venture between AT&T and the Chernin Group, announced they have purchased a majority stake in Fullscreen, after months (and months) of speculation. It's yet another acquisition … Read the whole story
by Laurie Sullivan
Local media revenue is on track to reach $137 billion this year and rise to $139.3 billion in 2015, representing a growth rate of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Is Facebook trying to muscle in on the second-screener action that Twitter appears to be enjoying? That is a potential conclusion to the news … Read the whole story
by Joe Mandese
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, … Read the whole story
by Mark Walsh
Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoing agency trading desks is "a temporary phenomenon," per "The Wall Street Journal" … Read the whole story
by Laurie Sullivan
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Someone forgot to turn off the real-time social media robots last week. The late, great Joan Rivers appeared to post to Instagram an endorsement … Read the whole story