VidBlog
by P.J. Bednarski, Staff Writer
If you were born say, after 1965 or so, you probably can not remember when the "information superhighway" was just a dusty path of slow moving electronic connections mainly used … Read the whole story
by Larissa Faw
Spark and its sibling branded content and entertainment division LiquidThread and Genworth are launching an integrated partnership with CNN that makes Genworth the first … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's no coincidence that Hulu announced its big TV series -- "11/22/63," a time-traveling thriller featuring the big entertainment names of producer-director J.J. Abrams … Read the whole story
by Laurie Sullivan
Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Typeface and color can boost conversions. Both have become more important to brands, especially through messages on smaller screens of digital devices such as … Read the whole story
COMMENTARY
by
One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
For search marketers, context is something we know all too well, but often take for granted. After all, the context of search is pretty … Read the whole story
COMMENTARY
by Skip Brand
The latest threat to programmatic brand advertising (PBA) is obesity. Everyone knows America tops the list of obese countries, but we are also contributing … Read the whole story