VidBlog
by P.J. Bednarski, Staff Writer
Today, Facebook is introducing its new and improved Atlas platform, which it says will allow advertisers to track its ads across the Internet, even on non-Facebook sites, and will also … Read the whole story
by Wayne Friedman
With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology. NBCUx will offer data-enabled … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Wall Street Journal has posted a CMO Today article titled: "Welcome to (Programmatic) Advertising Week," writing that Advertising Week now "seems like it … Read the whole story
by Tyler Loechner
Tremor Video on Monday announced it has partnered with seven demand-side platforms (DSPs) to add new demand sources to its video supply-side platform (SSP). Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I recently delivered a keynote in Amsterdam at SpotOnTV2014, the Dutch association of TV sales houses. Obviously, many speakers represented TV networks or TV … Read the whole story
by Steve McClellan
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
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by Gavin O'Malley
Havas and Universal Music Group (UMG) have enlisted Mirriad to bake brand messages directly into music videos. The native advertising partnership -- expected to … Read the whole story
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by Tyler Loechner
Altitude Digital, a supply-side platform (SSP) for video, on Monday announced the appointments of Ryan Abrahams and Max Gideon as VP of new revenue … Read the whole story
by Joe Mandese
The fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' … Read the whole story
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by Mark Walsh
The Interactive Advertising Bureau (IAB) on Monday announced the launch of a new tech lab to spearhead development of technical standards and create a … Read the whole story