VidBlog
by P.J. Bednarski, Staff Writer
Do you want an ad that's shared and passed around and talked about, even if that means the consumer is happy and entertained but isn't filled up with knowledge about … Read the whole story
COMMENTARY
by Ashley Deibert, Columnist
As we all know, there is severe consumer fragmentation going on right now across media. Audiences are viewing content on multiple devices, while demanding … Read the whole story
COMMENTARY
by Mark Walsh
The mobile banner came in for another beating yesterday during a panel yesterday at the OMMA Display conference focused on the topic. The question … Read the whole story
by P.J. Bednarski
Derek Jeter, not known as the most quotable guy on the field during his 20 years as a Yankee, said today he is launching … Read the whole story
by Wayne Friedman
Media and marketing deal-making nearly tripled its dollar volume in the third quarter of this same period a year ago. In tracking 657 merger … Read the whole story
COMMENTARY
by Skip Brand
The window to premium programmatic is not simply open, but it has been shattered. Everyone has a "programmatic first" mentality, which is needed for … Read the whole story
COMMENTARY
by Paul Bremer
Say what you will about user interface, but as we consider the experience of in-app vs. mobile Web video, current consumer attention is on … Read the whole story
by Karlene Lukovitz
Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in … Read the whole story
by Larissa Faw
Sometimes there is a disconnect in Adland between what is said and what is done, says Ritu Trivedi, EVP Digital Marketplace, MediaVest USA. And … Read the whole story