VidBlog
by P.J. Bednarski, Staff Writer
The VlogBrothers' multichannel network gets data from YouTube about how its ads are selling over a period of time. All the MCNs get that. But only VlogBrothers, so far, has … Read the whole story
by Laurie Sullivan
Online display advertising in the United States will grow from $19.8 billion in 2014 to $37.6 billion in 2019 at a compound annual growth … Read the whole story
COMMENTARY
by Rob Kurfehs
While more and more brands are beginning to embrace campaign crowdsourcing, creatives are growing wary of what may prove to be a very lopsided … Read the whole story
by Karlene Lukovitz
Wendy's is promoting its new, limited-time barbequed pulled-pork menu items with a faux cause marketing campaign that includes PSA parody videos, a 24-hour "tweet-a-thon," … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
There's been a lot of talk about social media's negative psychological effects (including in this blog) but it can also help make people feel … Read the whole story
COMMENTARY
by Gary Leopold, Columnist
Marriott focuses further on developing great content and memorable stories . Read the whole story