VidBlog
by P.J. Bednarski, Staff Writer
Tubular Labs studied 160 million video users over a year-long period (September 2013-September 2014) and found fascinating insights about who's watching what kind of advertising, and what's engaging
viewers (and … Read the whole story
by Mark Walsh
Millennial moms tend to have higher rates of device ownership than average, with 85% having a smartphone and 43% a tablet in the U.S. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was … Read the whole story
by Wendy Davis
President Barack Obama made clear on Thursday that he opposes Federal Communications Commission Chairman Tom Wheeler's proposal to allow broadband providers to create online … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The TV advertising market may have been wavering a bit in recent months. Some warning signs exist, especially when it comes to falling viewership … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising dropped nearly eight points over the weekend, with the Ad Sentiment Index closing at 96.5 on Sunday, down from 104.3 … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
You may have read that Omnicom Media Group announced a big deal last week with iHeartMedia (formerly known as Clear Channel Communications) worth $200 … Read the whole story
by Wayne Friedman
Many networks increased their commercial advertising inventory in the third quarter to what is anticipated to be slightly higher revenue in the period. Broadcast … Read the whole story
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by Richard Whitman, Columnist
Nissan CMO Roel de Vries is not happy with the current state of client agency relationships and says the proliferation of specialty agencies and … Read the whole story