VidBlog
by P.J. Bednarski, Staff Writer
Viral ads prove the point that some of the best content made is contained in commercials. Some very good video is selling something, and doing it so well, it's almost … Read the whole story
by Wendy Davis
The Cartoon Network doesn't violate Android users' privacy rights by transmitting the names of videos they view to the analytics company Bango, a federal … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Yesterday, HBO shook up the cable industry by announcing a new standalone Internet service. Today, CBS rolled out its own new streaming service. The … Read the whole story
COMMENTARY
by Mark Walsh
Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Convenience wins. Online viewing is popular because it's easy. Sure, binge-watching, commercial skipping and a lower cost are nice, but more than half of … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
As anybody who reads this column knows, I am a big fan and regular semi-advertent practitioner of willful stupidity. My shoelaces rarely find their … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Why haven't digital ad formats themselves changed in ways that let the consumer make better use of them? Shouldn't the ads themselves be cross-platform-enabled? Read the whole story
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by Wayne Friedman
Movie trailers are still big marketing tools for major theatrical movies. But could they do more? A new study reports 31% of moviegoers said … Read the whole story
COMMENTARY
by Steve Kerho, Op-Ed Contributor
Consumers are hungry for engaging content and marketers are creating more content than ever before. In response to this shift, we are seeing an … Read the whole story