VidBlog
by P.J. Bednarski, Staff Writer
Telstra subsidiary Ooyala today acquired Videoplaza, the European-based ad serving and programmatic platform known for its Karbon brand, increasing Ooyala's worlwide footprint and giving Ooyala more
in-house capacity. Read the whole story
by Laurie Sullivan
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013, per … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution … Read the whole story
by Mark Walsh
Under pressure from activist investor Starboard Value LP, Yahoo CEO Marissa Mayer is expected to offer new details on her turnaround plan during the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
When it comes to real-time marketing, one thing advertisers often rely on are trends. But trends are fickle things: sometimes they are slow to … Read the whole story
by Wayne Friedman
A new study says only 41% of viewers like watching TV live, with 43% favoring time-shifted viewing; 18% wanting binge-watching; and 19% preferring video … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
News that Time Warner is to launch HBO as a stand-alone, streaming digital service underscores the big development of 2014 - content is waking … Read the whole story
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calendar, which looks at data from September and ranks 315 audience segments based … Read the whole story
COMMENTARY
by Gary Holmes
John Oliver is having his moment. His satirical news show on HBO, "Last Week Tonight With John Oliver" is a critical darling and social … Read the whole story
by Tyler Loechner
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people … Read the whole story