VidBlog
by P.J. Bednarski, Staff Writer
Online video has a new momentum--almost like an unorganized marketing campaign. The landscape is quickly changing. Read the whole story
-
by P.J. Bednarski
The company has added fingerprinting software that can monitor "every TV channel in real time," and check that against social media and connected devices … Read the whole story
by Tyler Loechner
Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube's TrueView inventory lets consumers … Read the whole story
by Laurie Sullivan
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
People are taking control of their TV experience and at the same time fleeing the desktop viewing experience about as fast as the bandwidth … Read the whole story
COMMENTARY
by Mark Walsh
Opera Mediaworks over the summer acquired mobile video ad network AdColony to capitalize on the growing audience for watching video on devices, especially in … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented TV landscape environment, increasing the complexity in media buying … Read the whole story
COMMENTARY
by Mallory Russell
Political candidate only get to test out new technology and advertising every two years, making each midterm and presidential election a banner year for … Read the whole story
by Mark Walsh
Yahoo on Tuesday reported better-than-expected financial results for Q3, perhaps giving CEO Marissa Mayer more breathing room to turn around the struggling Web giant. … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Last week, photo- and video-sharing app Snapchat released an ad for Universal Pictures' film "Ouija," marking the first foray into ad monetization for the … Read the whole story