VidBlog
by P.J. Bednarski, Staff Writer
The amazing failure that Netflix's red envelope business still, really, isn't; Rainn Wilson tries to make Vine stars into TV stars; Amazon Prime video debuts a second season of the … Read the whole story
by Wayne Friedman
Although overall average pay TV fees are expected to drop due to competition, worldwide overall pay TV revenue will climb. Global pay TV revenues … Read the whole story
COMMENTARY
by Kevin Meany
Long before I finished graduate school with an advanced degree in psychology, I believed, as many mental health professionals do, that labeling a person … Read the whole story
by Tyler Loechner
Adform, a Denmark-based demand-side platform (DSP), on Thursday announced a partnership with StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe. Read the whole story
COMMENTARY
by Eric Korsh
A recent New York Times article by Alina Tugend, "Sometimes Second-Best Makes a Better Role Model," supports the notion that ultra-gifted superstars, in any … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As consumers consult multiple channels along their paths to purchase, their behaviors are also subject to change and even retreat to earlier habits. Shoppers … Read the whole story
by Tyler Loechner
Unruly, a marketing tech company with a focus on social video advertising, on Thursday announced a partnership with Index Exchange, a division of Casale … Read the whole story
COMMENTARY
by Keith Fagan
A few weeks ago, RTB Insider ran a post on a topic referred to as the programmatic industry's "obesity problem." The column pointed to … Read the whole story
by Steve McClellan
BBH has handled creative duties as AOR for 15 years and is expected to participate in the review. Guy Escolme, global brand director, Johnnie … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Long-time readers of this column may recall I run TEDxChristchurch, an annual event which is barreling down on me for next Saturday. I am … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A federal judge barred online video distributor Aereo from streaming over-the-air TV shows in real time to subscribers' smartphones and tablets, but cleared the … Read the whole story