VidBlog
by P.J. Bednarski, Staff Writer
CEO Susan Wojcicki disclosed that YouTube is exploring a subscription service, and one of the models--obviously---would be a commercial-free YouTube. "YouTube right now is ad-supported,which is great
because it has … Read the whole story
by Larissa Faw
That number jumps to nearly half among current HBO subscribers and even more than that among Millennials, 54% of whom say they would be … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The notice had been given and the introduction made, and now cross-device advertising has arrived. In truth, cross-device advertising -- or cross-devicing, since everything … Read the whole story
COMMENTARY
by Paul Bremer
As consumers are spending more time with media than ever before, they are becoming device- and platform-agnostic. They pivot and traverse freely as they … Read the whole story
by Wayne Friedman
A majority of media agencies' national TV media buys confirm earlier estimates of a weaker upfront market set in June -- which resulted in … Read the whole story
COMMENTARY
by Atul Patel
I have have been vocal on the shortcomings producers and publishers face when they build their business models entirely around YouTube (see my articles … Read the whole story
by Gavin O'Malley
Ahead of Facebook's latest earnings call, new data shows that Instagram is more popular than ever among brand marketers. During the third quarter of … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
I propose that a key to success is to focus on the perspective of how individual consumers behave. Specifically, I want to focus on … Read the whole story
by Gavin O'Malley
As part of a broader restructuring, Joe Simon, chief technology officer at Conde Nast, is leaving the company. Fred Santarpia is assuming the newly … Read the whole story
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by Richard Whitman, Columnist
In, perhaps the best explanation of the futility of ad banners ever uttered since their introduction 20 years ago, Fast Company writer John Brownlee … Read the whole story
by Erik Sass
The New York Times Web site is getting into video in a big way -- literally, with a video player that's much larger than … Read the whole story