What if HBO went beyond an online version of itself and became its own "virtual" multi-channel video programming distributor? What if it offered a wide array of programming and services? Read the whole story
Yahoo may be a step or two behind Facebook, Google and AOL in the programmatic ad tech space, but the company has made waves … Read the whole story
This is "must-see TV." It's truly "mandatory viewing." Those phrases do not typically refer to commercials, but Clearstream, a video ad targeting platform, wants … Read the whole story
Time Warner Cable continues to lose steam with its video business, but its broadband consumer business is paying off. The company reported that third-quarter … Read the whole story
Back in the late summer, BusinessWeek's Felix Galette took a closer look at the hit-factory that YouTube has been creating and why old-guard media … Read the whole story
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment … Read the whole story