VidBlog
by P.J. Bednarski, Staff Writer
A new study, "TV Advertising in an OTT World" from Hub Research says online video viewers can deal with five ads per 30 minutes of viewing. Unfortunately, for TV Everywhere … Read the whole story
COMMENTARY
by Mallory Russell
Brands love to create online video campaigns for big events. They produce a plethora of content for the Super Bowl, the World Cup, the … Read the whole story
by Erik Sass
The Digital Engagement Index fell by over a quarter on Thursday, as Axe saw social activity for its Axe Hair videos subside. However some … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Halloween, what happened to you, man? You used to be all about the mystery and menace. In recent years, though, you stopped scaring and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile video advertising spending is trebling as new channels and inventory become available, so expect a Christmas rush followed by a New Year hangover … Read the whole story
COMMENTARY
by Justin Evans
I recently had a conversation with Mike Welch, who heads AT&T's advertising business, and we very quickly found ourselves doubling back on our discussion … Read the whole story
COMMENTARY
by Mike Proulx, Op-Ed Contributor
The first banner ad was from AT&T and simply read, "Have you ever clicked your mouse right here? You will." And people did just … Read the whole story
COMMENTARY
by Kipp Jarecke-Cheng, Columnist
During the greed-is-good era of American history known as the 1980s, flamboyant businessman and head cheerleader of unfettered capitalism Malcolm Forbes supposedly declared, "He … Read the whole story