StyleHaul is a collection of 4,000 YouTube channels that centers on having young women show off and enthuse over clothing and beauty products, and has been growing in leaps and … Read the whole story
Do you watch "Mad Men?" Silly question, I know. But have you seen the "Mad Men" spoof that Toronto-based agency Zulu Alpha Kilo did … Read the whole story
With midterm elections this week, reports of campaigns spending record-breaking amounts on political advertising are all over the news. And while TV is definitely … Read the whole story
Television political advertising spending among key federal and gubernatorial races this season is roughly the same as in the midterm election season four years … Read the whole story
Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex agreed to come together to adopt "programmatic direct" as their trading … Read the whole story
Wall Street doesn't understand brand value. I am a great believer of a free and open economy, and I love making money. But I … Read the whole story
The ironically named OpenDirect API from the Interactive Advertising Bureau (IAB) is just as paradoxical as the trading method it is designed for: programmatic … Read the whole story
For almost a quarter of a century we've advocated the wisdom of David B. Wolfe author of "Serving the Ageless Market, Ageless Marketing, Firms … Read the whole story
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or … Read the whole story