Big news names will be streaming election results tonight live -- on YouTube, either in addition to or rather than on their own Web sites. That's a sign of how … Read the whole story
On Monday George Clooney and Jean Dujardin carried Nespresso to the top of the chart, with the new commercial that asks "How far would … Read the whole story
With midterm elections this week, reports of campaigns spending record-breaking amounts on political advertising are all over the news. And while TV is definitely … Read the whole story
Comcast's potential $45 billion merger with Time Warner Cable will threaten open Internet principles, New York City Mayor Bill de Blasio is telling the … Read the whole story
Tech vendors charge on volume but sell on targeting and frequency capping? Will programmatic step up to the plate and allow advertisers to keep … Read the whole story
Subway got the ball rolling by posting a teaser gif on Nov. 2 ("Can't wait to share #NationalSandwichDay with you tomorrow. Stay tuned. Love, … Read the whole story
The midterm elections are upon us, at last. Like most Americans, I am profoundly grateful that this political season -- in effect, a combination … Read the whole story
In another scheme to pay consumers directly for their attention, a new platform will put cash in your PayPal account if you take an … Read the whole story
On Sunday Nov. 2, I attempted to run my first marathon ever. Of all the marathons I could have selected, it felt fitting that … Read the whole story
Rocket Fuel has thrown down the gauntlet, challenging the digital ad industry to prove its mettle and take the "Quality Challenge." To help make … Read the whole story