VidBlog
by P.J. Bednarski, Staff Writer
Womensforum.com, working with JWPlayer, modified its CMS so that it will be able to suggest content based specifically on a woman's viewing habits gleaned from past behavior at the site's … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online video viewing is on the rise, and so are online video dollars. Okay, fine, that's not rocket science to connect the two. Even … Read the whole story
by Wayne Friedman
Heavy video streaming may not necessarily be cannibalizing traditional pay TV -- it may be helping out in some cases. In the third quarter, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon today floated a new compromise over Net neutrality. The telecom suggests in a new blog post that it won't sue over any net … Read the whole story
COMMENTARY
by Megan Tweed
According to a 2014 survey conducted by Outbrain, over 40% of marketers are investing in content-driven marketing. This ever-growing group of marketers is hip … Read the whole story
-
by Thom Forbes
There's a lot of hoo-haw out there this morning about three new "viral" videos in the "McDonald's "Our Food. Your Questions" campaign that are … Read the whole story
COMMENTARY
by James Booth
Tech vendors charge on volume but sell on targeting and frequency capping? Will programmatic step up to the plate and allow advertisers to keep … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
To understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as … Read the whole story
by Wayne Friedman
Time Warner's Turner Broadcasting advertising revenues slipped 2% during the company's third-quarter reporting period. Most of that loss came from international advertising business. But … Read the whole story