Womensforum.com, working with JWPlayer, modified its CMS so that it will be able to suggest content based specifically on a woman's viewing habits gleaned from past behavior at the site's … Read the whole story
Online video viewing is on the rise, and so are online video dollars. Okay, fine, that's not rocket science to connect the two. Even … Read the whole story
Heavy video streaming may not necessarily be cannibalizing traditional pay TV -- it may be helping out in some cases. In the third quarter, … Read the whole story
Verizon today floated a new compromise over Net neutrality. The telecom suggests in a new blog post that it won't sue over any net … Read the whole story
According to a 2014 survey conducted by Outbrain, over 40% of marketers are investing in content-driven marketing. This ever-growing group of marketers is hip … Read the whole story
There's a lot of hoo-haw out there this morning about three new "viral" videos in the "McDonald's "Our Food. Your Questions" campaign that are … Read the whole story
Tech vendors charge on volume but sell on targeting and frequency capping? Will programmatic step up to the plate and allow advertisers to keep … Read the whole story
To understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as … Read the whole story
Time Warner's Turner Broadcasting advertising revenues slipped 2% during the company's third-quarter reporting period. Most of that loss came from international advertising business. But … Read the whole story