VidBlog
by P.J. Bednarski, Staff Writer
A report from Touchstorm says that only 115 magazines out of 1,547 it studied had a "meaningful audience" of 10 million or more YouTube views and 52% had less than … Read the whole story
by Laurie Sullivan
A DoubleClick for Publishers outage prompted a lack of ads serving across many publisher sites Wednesday morning. Google's ad-serving platform, used by many sites … Read the whole story
COMMENTARY
by Michael Bollinger, Columnist
While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn't point to such an outcome. The … Read the whole story
by Wayne Friedman
Some of the results from the Cablevision, Time Warner Cable study note that nearly three-quarters - 74% - of TV tuning occurs outside of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Two reports about programmatic advertising came out this week that appear to be in stark contrast to one another. On the one hand, Chango … Read the whole story
by Laurie Sullivan
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Can a one-off video produced for middle-of-the-night play on a niche cable channel withstand critical scrutiny after it has gone viral? Probably. Once a … Read the whole story
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by Gavin O'Malley
Although there is no shortage of video-snippet sharing services, Mark Cuban, Bill Lohse, and several other investors are betting on Ocho -- a new … Read the whole story
COMMENTARY
by Eric Korsh
With Tumblr's recent video launch, multichannel networks jockeying for YouTube "stars," Facebook, Twitter and others' advanced video products, and the ascension of digital video … Read the whole story