VidBlog
by P.J. Bednarski, Staff Writer
According to Bloomberg, Netflix still intends to go forward with a Bill Cosby comedy special, "Bill Cosby Live at 77," taped in July, due to become available on the online … Read the whole story
by Tyler Loechner
The digital ad industry's viewability woes just keep getting bigger. New data from the third quarter of 2014 says that 36.7% of all display … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Whose bright idea was it to bring back Bill Cosby for an NBC sitcom? NBC first confirmed this news last January, but provided almost … Read the whole story
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by Tyler Loechner
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesday announced the launch of a new video viewability and brand safety technology. … Read the whole story
COMMENTARY
by Mallory Russell
Q3 2014 was a watershed moment for branded video, as audiences watched it 2.9 billion times during this timeframe largely because of World Cup … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
What, exactly, makes a digital ad creepy? This is a question many people would prefer to ignore, instead abandoning social media or even the … Read the whole story
by Larissa Faw
Mobile video platform Torrential developed the concept for a series about the off-the-field lives of NFL players. Horizon Media brought client Geico on board … Read the whole story
by Tyler Loechner
Programmatic video ad platform Videology on Monday announced the appointment of Kenneth Tarpey as its new chief financial officer. Tarpey was formerly CFO of … Read the whole story
by Gavin O'Malley
While Twitter continues to struggle with broad consumer adoption, the microblogging giant has never been more popular among top brands. All told, 70% of … Read the whole story
by Laurie Sullivan
Online shopping typically begins with a search. Macy's has rolled out an image-recognition search app similar to features introduced by Neiman Marcus earlier this … Read the whole story
by Tanya Gazdik
"Barefoot is all about fun and giving, so Prank it Forward is the perfect match," Elizabeth Windram, marketing manager at Barefoot Wine & Bubbly … Read the whole story