According to Bloomberg, Netflix still intends to go forward with a Bill Cosby comedy special, "Bill Cosby Live at 77," taped in July, due to become available on the online … Read the whole story
The digital ad industry's viewability woes just keep getting bigger. New data from the third quarter of 2014 says that 36.7% of all display … Read the whole story
Whose bright idea was it to bring back Bill Cosby for an NBC sitcom? NBC first confirmed this news last January, but provided almost … Read the whole story
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesday announced the launch of a new video viewability and brand safety technology. … Read the whole story
Q3 2014 was a watershed moment for branded video, as audiences watched it 2.9 billion times during this timeframe largely because of World Cup … Read the whole story
What, exactly, makes a digital ad creepy? This is a question many people would prefer to ignore, instead abandoning social media or even the … Read the whole story
Mobile video platform Torrential developed the concept for a series about the off-the-field lives of NFL players. Horizon Media brought client Geico on board … Read the whole story
Programmatic video ad platform Videology on Monday announced the appointment of Kenneth Tarpey as its new chief financial officer. Tarpey was formerly CFO of … Read the whole story
While Twitter continues to struggle with broad consumer adoption, the microblogging giant has never been more popular among top brands. All told, 70% of … Read the whole story
Online shopping typically begins with a search. Macy's has rolled out an image-recognition search app similar to features introduced by Neiman Marcus earlier this … Read the whole story
"Barefoot is all about fun and giving, so Prank it Forward is the perfect match," Elizabeth Windram, marketing manager at Barefoot Wine & Bubbly … Read the whole story