VidBlog
by P.J. Bednarski, Staff Writer
A blogger on the British Econsultancy.com site makes the point that watching a TV ad at all is getting to be a rare feat because viewers use commercial breaks to … Read the whole story
by Wayne Friedman
Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT … Read the whole story
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by P.J. Bednarski
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
by Karlene Lukovitz
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 49, and home meal preparers in particular. It's appearing initially in Ohio and … Read the whole story
by Joe Mandese
GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story
by Aaron Baar
"We polled our social media followers for their favorite Thanksgiving foods, and we're destroying their least favorites," Matt Gentile, Century 21's director of social … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While mobile has changed how people shop, it doesn't mean retailers have kept up with the transformation. And shoppers aren't stopping there, with ever … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter has opened up its archives so users can now search every tweet ever made, giving them access to the more than half a … Read the whole story
COMMENTARY
by Jonathan Weitz
At the recent OMMA Audience Targeting conference, I moderated a panel on using data and analytics to more effectively reach audiences on TV. It … Read the whole story
COMMENTARY
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"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I … Read the whole story