VidBlog
by P.J. Bednarski, Staff Writer
The combination of ease-of-use and maniacal need-to-know has resulted in some stunning stats for the brand new NFL Now, which apparently is far more successful as a smartphone tool than … Read the whole story
by Tyler Loechner
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
COMMENTARY
by Brian Wieser
Sellers of inventory are the industry participants who have to take the lead in continuously looking for solutions to the problem of ad quality. … Read the whole story
by Tyler Loechner
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
To the disappointment of net neutrality advocates, it looks like the Federal Communications Commission will put off a decision on net neutrality until at … Read the whole story
by Karlene Lukovitz
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 49, and home meal preparers in particular. It's appearing initially in Ohio and … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic video ad platform Videology on Friday announced the appointment of Tim Castree as managing director, North America. Castree joins the ad tech firm … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
"Conversations With Tomorrow" is a new video series from Alger. Alger plies its trade in the asset-management sector, which generally can't be bothered with … Read the whole story