"The Gift of New Traditions" doesn't look like the commercial it is, but the new offering from JCPenney, working with AOL's BeOn division, shows how branded content can sell without … Read the whole story
Nothing quite beats the impact of sight, sound and motion. To hear the Video Commerce Consortium tell it, using video ads is the easiest … Read the whole story
Whether you are walking down Times Square or just perusing your Facebook feed, it is hard to ignore one of the most ambitious app … Read the whole story
There is more chatter than usual about the future of the traditional TV model, with hand-wringing across all media disciplines from measurement to technology … Read the whole story
Only in the perverse game of box-office scores can a movie that far outperformed any other this year on opening weekend be deemed a … Read the whole story
When Mozilla and Yahoo announced their blockbuster new search partnership, which makes Yahoo the default search engine on Firefox, the companies also said that … Read the whole story
Trainor is partnering with Epic Records, technology company HP and ad agency 180LA for the first-ever music video created by "social influencers." "Every day … Read the whole story