VidBlog
by P.J. Bednarski, Staff Writer
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they're cheap and small, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Viewability became an official currency for digital ad trading earlier this year, with many advertisers following the Media Rating Council's (MRC) standard of "viewable" … Read the whole story
by Tyler Loechner
Genesis Media, an online video tech company, on Tuesday announced its platform now has supply-side platform (SSP) capabilities, letting publishers tap into programmatic demand … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. … Read the whole story
COMMENTARY
by Brittany Barnic, Op-Ed Contributor
In our ever-evolving, digitally obsessed, internet-driven world, it is no surprise that the affluent consumers - those with the most disposable income to spend … Read the whole story
COMMENTARY
by Rob Kurfehs
While Cyber Monday has a relatively short history, providing marketers with scant perspective on which to draw, its incredible growth implies that retailers without … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Reed Hastings, chief executive officer of Netflix -- a prominent TV disrupter -- believes TV's demise is only 16 years away. Make that 2030. … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
These days, nearly every publisher site promotes content that is most popular based on measures such as "most read" or "most shared." Whether this … Read the whole story
COMMENTARY
by Bill Bergman
Today's students are scared to voice an opinion in class because one of their peers might broadcast a goofy answer on Instagram or Twitter, … Read the whole story
by Erik Sass
The New York Times took another step in its continuing reinvention of itself as a digital publisher with the appointment of Kinsey Wilson as … Read the whole story
by Wayne Friedman
TiVo's third-quarter financial results witnessed higher revenue, strong gains in its subscriber base -- but lower expected net income. TiVo pulled in $118.4 million … Read the whole story
by Erik Sass
October was a record-setting month for newspapers online, with 166 million U.S. adults consuming newspaper content delivered via digital platforms. That is an increase … Read the whole story