VidBlog
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they're cheap and small, … Read the whole story
COMMENTARYViewability became an official currency for digital ad trading earlier this year, with many advertisers following the Media Rating Council's (MRC) standard of "viewable" … Read the whole story
Genesis Media, an online video tech company, on Tuesday announced its platform now has supply-side platform (SSP) capabilities, letting publishers tap into programmatic demand … Read the whole story
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With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. … Read the whole story
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In our ever-evolving, digitally obsessed, internet-driven world, it is no surprise that the affluent consumers - those with the most disposable income to spend … Read the whole story
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While Cyber Monday has a relatively short history, providing marketers with scant perspective on which to draw, its incredible growth implies that retailers without … Read the whole story
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Reed Hastings, chief executive officer of Netflix -- a prominent TV disrupter -- believes TV's demise is only 16 years away. Make that 2030. … Read the whole story
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These days, nearly every publisher site promotes content that is most popular based on measures such as "most read" or "most shared." Whether this … Read the whole story
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Today's students are scared to voice an opinion in class because one of their peers might broadcast a goofy answer on Instagram or Twitter, … Read the whole story
The New York Times took another step in its continuing reinvention of itself as a digital publisher with the appointment of Kinsey Wilson as … Read the whole story
TiVo's third-quarter financial results witnessed higher revenue, strong gains in its subscriber base -- but lower expected net income. TiVo pulled in $118.4 million … Read the whole story
October was a record-setting month for newspapers online, with 166 million U.S. adults consuming newspaper content delivered via digital platforms. That is an increase … Read the whole story
