VidBlog
by P.J. Bednarski, Staff Writer
It tops Unruly's list of the most shared video ad of 2014, announced this morning as its Video Sharing Awards were celebrated via a Twitter special (#VSAs). The Activia ad … Read the whole story
by Gavin O'Malley
At least for the moment, Google appears to be besting Apple in terms of streaming media sales. New data shows that Google's Chromecast service … Read the whole story
COMMENTARY
by Steve Curran
When discussing the marketing potential of games, there is a tendency to assume that games are mainly the domain of young adult males, playing … Read the whole story
by Wayne Friedman
U.S. viewers continue to lose interest and time spent in live television programming -- but continue to gain in overall screen time. Nielsen's third-quarter … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The ability to run cross-device campaigns has become a staple promise of programmatic ad tech providers, but matching the devices in a privacy-friendly manner … Read the whole story
by Joe Mandese
Stuart Elliott has covered many record-breaking stories during his 23-plus years at "The New York Times:" record advertising account wins, record Super Bowl commercial … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The next five to 10 years are a transition period for television, and what lies at the end of this transition is pretty amazing … Read the whole story
by Laurie Sullivan
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesday, addressing concerns about brand safety. The improvements to DoubleClick Verification, which launched … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AOL isn't done making video the crown jewel of its programmatic ad offerings. Vidible's tech will be integrated into "ONE by AOL," the forthcoming … Read the whole story
by Laurie Sullivan
Buried in a list of consensus estimates and potential growth drivers from video at major digital advertising companies, Macquarie Securities Analyst Ben Schachter says … Read the whole story
COMMENTARY
by Gary Holmes
Who among us at the beginning of the TV season anticipated that the year's critical darling would be a soap opera about a 23-year-old … Read the whole story