YouTube is trying to sweeten the pot for the formidable bunch of young stars it's created. According to 'The Wall Street Journal,' YouTube is now offering bonuses to keep them … Read the whole story
Subway also primed the pump by sending platters of gingerbread cookies to the offices of popular food and tech sites, and retweeting resulting thank-you … Read the whole story
According to an ANA (Association of National Advertisers survey), "programmatic" was voted the word of the year. The result is not all that surprising, … Read the whole story
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
Stats around the impact of mobile on holiday shopping continue to show increases from months and years past. Mobile traffic is approaching the halfway … Read the whole story
Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ad first broke during its back-to-school seasonal push this summer, and promotes Walmart's … Read the whole story
I am a great believer in learning by doing. While I place much value on book education, I believe hands-on experience is critically important … Read the whole story
A little less than half the country, 49%, has DVR time-shifting technology, according to Nielsen. The number has barely moved in the last few … Read the whole story