VidBlog
For several quarters in a row, Ooyala and other companies have been reporting growth--ridiculously large increases-in online video viewership or other up-worthy stats. Ooyala is doing that again this morning, … Read the whole story
The Screen Actors Guild and other unions representing performers are siding against Google in a dispute centering on whether the company should be forced … Read the whole story
There has been a flurry of activity in the "programmatic TV" space of late, and now SpotXchange, a supply-side platform (SSP) for video advertising, … Read the whole story
- COMMENTARY
Now here's a fun one. Like many other agencies this time of year, Toronto-based Zulu Alpha Kilo is out with a holiday-themed bit of … Read the whole story
- COMMENTARY
If there's one thing that kills a great video experience, it's anything that makes your user wait: a slow video start time, a lot … Read the whole story
- COMMENTARY
It's far too easy to write off television as yesterday's technology and forget it's actually the largest global advertising channel -- and even next … Read the whole story
Engagement ad company true[X] on Tuesday announced the launch of the true[exchange], a digital ad platform that lets advertisers trade on "human attention instead … Read the whole story
Operative, an ad management firm, on Tuesday announced a partnership with Adslot, a "programmatic direct" ad platform. Operative will launch a self-serve platform designed … Read the whole story
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
CBS' David Poltrack says the broadcast TV advertising market will continue at a virtually flat growth rate through 2015. The chief research officer of … Read the whole story
