VidBlog
by P.J. Bednarski, Staff Writer
A new report from Parks Associates contends that 25% of consumers under the age of 34 believe that online video is just as good as pay TV. But it also … Read the whole story
COMMENTARY
by Tobi Bauckhage, Op-Ed Contributor
With the fragmentation of media coupled with elusive audiences, marketers are clamoring for platforms that can help them navigate the nuances of today's ever-changing … Read the whole story
by Joe Mandese
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control -- … Read the whole story
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by Richard Whitman, Columnist
And the ad agency holiday cards keep rolling in. Mostly in video form, it seems, this week. School Editing has crafted this video featuring … Read the whole story
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by Gavin O'Malley
On Facebook, videos uploaded directly to the social giant now outnumber YouTube videos posted to the site. As of November, Facebook pages posting Facebook … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third … Read the whole story
by Tyler Loechner
Helping bridge the gap between television and digital video ad campaigns, programmatic video ad platform Virool on Wednesday announced it has integrated Nielsen Online … Read the whole story
COMMENTARY
by Mallory Russell
It's no secret that viewership of branded video is on an upswing. Average viewership of the top 10 branded video campaigns increased from 69.4 … Read the whole story
by Wayne Friedman
The average U.S. TV home with broadband service now has almost two connected TV devices -- up 28% from last year. Connected TV devices … Read the whole story
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by Amy Corr
Tremor Video hired Utpal Kalita as head of engineering. Read the whole story
by Aaron Baar
Under the banner of "This Is How We Fiesta," Vizio is offering up solutions such as installing a strong magnet below a wall-mounted bottle … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
The ability of big data to help improve targeting, cost efficiency, and relevancy -- to name just a few elements -- has been growing … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Companies that promote products online via native ad campaigns must comply with the industry's privacy code, a unit of the Better Business Bureau said … Read the whole story