According to a new study by Hub Research, the explosion of choice -- and the devices that make it easier to be choosy -- have led to a "significant unmet … Read the whole story
Invisible Children, the nonprofit that produced "Kony 2012" -- widely regarded as the most successful viral video in history -- will shut down over … Read the whole story
The Trade Desk, a demand-side platform, has announced the appointment of Gabe Greenberg as its general manager of advanced TV. Greenberg was formerly at … Read the whole story
Search the phrase "video marketing" on Google, and query pages of YouTube videos serve up in query results. A simple search on the word … Read the whole story
In October, ESPN, TNT and the NBA announced a nine-year deal worth approximately $2.7 billion per year for the league's broadcast rights. A surging … Read the whole story
Programmatic ad firm Rocket Fuel on Monday announced the appointment of Dave Sankaran as chief financial officer. The appointment comes three months after Rocket … Read the whole story
In late September we shared with you a programmatic quiz that video SSP Altitude Digital issued, and 2,200+ quizzes later, the results are in. … Read the whole story
Talking the talk of cross-channel marketing and post-silo infrastructure is way ahead of companies walking the walk. But even incremental silo-busting might help brands … Read the whole story