VidBlog
by P.J. Bednarski, Staff Writer
When the IAB said advertisers and publishers will just have to deal with a 70% viewability standard until the problem could be solved, you might have guessed some would say … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
With the shutting down of the rebranded GetGlue, we are reminded of two failed mobile models -- and that freedom and power are the … Read the whole story
by Tyler Loechner
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
COMMENTARY
by Kevin Ryan
Make a racist comment? No problem. Post something embarrassing to your company's Twitter feed? That's a net positive. Comment on a celebrity's talent? No … Read the whole story
by Karlene Lukovitz
The #DoubleTip effort is an extension of the brand's "West of Expected" campaign from ad agency Venables Bell & Partners, which encourages enlivening daily … Read the whole story
COMMENTARY
by Eric Korsh
It's time once again to ponder the future of YouTube -- the dominant video platform that has laid waste to all comers, from Revver … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While Facebook's penetration rate among teens remains high, it may be starting to slip, as yet another study suggests teens are leaving Big Blue … Read the whole story
by Sarah Mahoney
It would be a mistake to expect shoppers to go all 2004 this holiday, says James Russo, Nielsen's SVP global consumer insight. In this … Read the whole story
by Joe Mandese
The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story