VidBlog
by P.J. Bednarski, Staff Writer
YouTube parodist Shane Dawson has a problem with Taylor Swift--and Sony. The music publisher arm of Sony convinced YouTube to remove Dawson's parody version of Swift's "Blank Space." Sony argues … Read the whole story
by Laurie Sullivan
Aviate, a mobile home screen application owned by Yahoo, now allows Android smartphone owners to search for contacts or apps installed on their device, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Corroborating other reports detailing programmatic's widespread use, Undertone has released survey results showing that over 80% of publishers, agencies and marketers have all executed … Read the whole story
by Erik Sass
DirecTV continues to bolster its digital Spanish-language offerings with the debut of Yaveo (from ya veo, "Now I see"), a new over-the-top streaming video … Read the whole story
COMMENTARY
by Katie Meier
For a brand, getting around people who vibrate -- people who spur conversations outside their field -- can mean tapping into an archetypal current … Read the whole story
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by Larissa Faw
That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. … Read the whole story
COMMENTARY
by Robert Berkey, Conor McGovern
Compared to organizations in the retail, communications and financial services sectors that are gaining noteworthy value from advanced analytics, it is arguable whether consumer … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In the hours preceding the midnight masses, Christmas Eve is anything but a "silent night" on TV. This year, the prime-time schedules on the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The question always asked about "programmatic TV" -- other than whether it deserves to be called "programmatic" and should instead be called "data-driven" -- … Read the whole story