VidBlog
by P.J. Bednarski, Staff Writer
Ooyala's takeaway is: "Broadcast's advertising-driven machine is splintering with consumer OTT shifts" and consumers and advertisers are rapidly moving away from what we once understood as
"television." Read the whole story
by Joe Mandese
LAS VEGAS -- Advances in almost every facet of consumer electronics -- everything from robotics to drones to wearable "quantified self" technologies to the … Read the whole story
COMMENTARY
by Rob Kurfehs
2014 was a big year for video. Major shifts happened in the way media was purchased as well as served. These shifts will serve … Read the whole story
by Tyler Loechner
Yashi, a video demand-side platform, has partnered with video engagement platform Viewbix to bring interactive video ad tech to programmatic ad buyers. Viewbix's technology … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Netflix might be paying Internet service providers extra fees to improve the quality of its streams, but the company wants it known that it … Read the whole story
by Karlene Lukovitz
Of the 10 ads, six feature babies or kids (including -- spoiler alert -- one with a fart-joke payoff), two feature or include animals, … Read the whole story
COMMENTARY
by Fern Siegel
As technology changes, so does consumer behavior. From the original 13 broadcast channels to nearly 300 on cable to the phenomenon of streaming, "appointment … Read the whole story
by Sarah Mahoney
Nike+ members get a motivational treat this year, based on their 2014 workout history. The sportswear giant uses an individual's exercise data to script … Read the whole story
by Tyler Loechner
Vdopia, a mobile video ad firm and supply-side platform (SSP), on Monday announced the appointment of John Lambertus as VP of revenue operations and … Read the whole story