VidBlog
by P.J. Bednarski, Staff Writer
Wix. com, a Web site development service for small, small businesses, is taking a big $4.5 million bet on the Super Bowl, betting that its time is now, and using … Read the whole story
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by Wayne Friedman
The number of media-marketing-technology deals remained much the same in 2014 versus the year before, but total deal volume nearly doubled, due to major … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Running programmatic campaigns for CPG brands has helped us learn a number of lessons on what works best. Here are seven of the most … Read the whole story
by Karl Greenberg
The marketer, who recharged Cadillac, helped change the conversation about insurance at Allstate with a humorous spin on mayhem, and most recently ran Global … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I'm at CES this week. Digital used to be in the shadows at CES, along with SXSW, Cannes, and a number of other large-scale, … Read the whole story
by Tyler Loechner
Last summer, Google announced Google Partner Select, a programmatic video ad marketplace. When first announced, Google Partner Select was positioned as a private marketplace … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Verizon is exploring the possibility of teaming with AOL, per Bloomberg, via a potential acquisition or joint venture, though Verizon's chief Lowell McAdam asserts … Read the whole story
by Tyler Loechner
Programmatic video ad tech company Tremor Video on Tuesday announced the appointments of two TV veterans to its executive team. The company has tapped … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Marketers are very quick to draw a line between successful campaigns and sales improvements, explaining away failure on anything else imaginable. But how do … Read the whole story
by Joe Mandese
LAS VEGAS -- While walking the CES floor here Tuesday, we stopped by the Whirlpool booth to chat with Zuckerberg Media CEO Randi Zuckerberg, … Read the whole story
COMMENTARY
by Bob Shullman, Columnist
As we kick-off 2015 in a currently improving U. S. economy, based on a number of factors (e.g., falling unemployment, very low interest rates, … Read the whole story
by Tyler Loechner
FreeWheel, a video ad platform owned by Comcast, on Tuesday announced the appointment of Jack Rotherham as chief marketing officer, a new position at … Read the whole story