VidBlog
by P.J. Bednarski, Staff Writer
Deborah Aho Williamson, eMarketer's principal analyst, says the growing video biz on Facebook, Snaptchat, Twitter and Instagram will not overwhelm YouTube. It will just make the whole video
advertising business … Read the whole story
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by P.J. Bednarski
Two days after its "Transparent" won a Golden Globe as best TV comedy, Amazon Studios announced that Woody Allen will write and direct a … Read the whole story
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by Richard Whitman, Columnist
Mediaocean CEO Bill Wise says TV and video are not converging. They are "vastly different" media, he says. Read the whole story
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by Amy Corr
Tremor Video hired Jake Piasecki as chief revenue officer of Media Solutions and Chris Kiriakatis as director of agency development. Read the whole story
COMMENTARY
by Matt Hulett
YouTube is omnipresent and far ahead of the others to serve as the de facto platform for brands. However, what it offers, beyond the … Read the whole story
by Wayne Friedman
Nielsen says adding deeper social media Twitter data to a new predictive TV program promotion model can help TV executives and advertising executives better … Read the whole story
COMMENTARY
by Gordon Plutsky, Columnist
Get any two marketers together and they'll start talking about Millennials, the holy grail of marketing. They're cool, tattooed, culturally savvy, social to a … Read the whole story
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by Tyler Loechner
Digital ad measurement firm DoubleVerify on Monday announced it has received Media Rating Council (MRC) accreditation for its video ad quality measurement technology, which … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ESPN ran its first programmatically sold ad during the Saturday 1 a.m. edition of "SportsCenter," per "The Wall Street Journal," and the fact that … Read the whole story
by Joe Mandese
Nielsen rival Rentrak has received another important piece of intellectual property in its push to become the dominant provider of TV audience ratings derived … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The great and unprecedented changes occurring in the media industry today take many twists and turns. Many of the panelists at the recent VideoSchmooze … Read the whole story