VidBlog
by P.J. Bednarski, Staff Writer
Amazon Instant Video, which trots out series pilots and then invites viewers to give an opinion of them, has begun showing a new batch of seven new programs, including "The … Read the whole story
by Erik Sass
Nescafe tracked an 8,162% increase in digital engagement as a result of a massive single-day growth in its Facebook fan base. Nescafe now has … Read the whole story
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by Richard Whitman, Columnist
Oh, this is just too funny. Those cocky youngsters over at Snapchat are holding firm on their asking price of $750,000 for one day … Read the whole story
by Sarah Mahoney
Most Americans aren't likely to ever meet - let alone eat - a Weetabix. But that doesn't mean you can't say 'ello to its … Read the whole story
COMMENTARY
by Puneet Mehta
There has never been a better time to be a fan of the NFL if you seek interaction with the players and your peers, … Read the whole story
by Tyler Loechner
Teads, a supply-side platform (SSP) for video advertising, this week announced it has raised $30 million in funding, with half ($15 million) coming in … Read the whole story
COMMENTARY
by Mallory Russell
No, there is nothing new about the brand ambush - capitalizing on an event without paying for TV time or sponsorship. Nike has built … Read the whole story
by Tyler Loechner
Tremor Video, a programmatic video ad tech company, on Wednesday announced the launch of a supply-side platform for video. Tremor claims that over 40 … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
At the risk of beating a dead horse, Millward Brown has released its own set of 2015 predictions. The research agency reserved several of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Programmatic has one major trend for 2015. Stop allowing brands to pay for clicks from bots and deliver ads that are actually viewed by … Read the whole story