VidBlog
by P.J. Bednarski, Staff Writer
YouTube is staging its own live halftime show, putting it in competition with Katy Perry and Lenny Kravitz. It's the Game Day cherry on the top of YouTube's annual Super … Read the whole story
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by Wayne Friedman
Another new stand-alone digital TV effort -- CuriosityStream, a subscription video-on-demand service -- is starting up, focused on nature, history, science and technology programming. … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Which brings me to Newcastle Brown Ale and its second annual self-deprecating attempt at deflating the pomp and pageantry around Super Bowl beer ads. … Read the whole story
by Aaron Baar
"[Media consumption] is shifting from traditional TV to online streaming," Ted Marzilli, CEO of YouGov BrandIndex, tells "Marketing Daily." "These brands are in the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Verizon Wireless and Turn were caught with their hands in the cookie jar, but what does the incident tell us about the future of … Read the whole story
by Tyler Loechner
NBCUniversal, a media and entertainment company that tested the ad tech waters in 2014, has taken the next step toward a data-driven future with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV-style advertising that disappears? Sounds like, well, TV advertising. Your friendly TV media buyer always thinks along those lines. So you might see the … Read the whole story
by Tyler Loechner
Meetrics, a media measurement firm headquartered in Berlin, Germany, on Thursday announced it has received Media Rating Council (MRC) accreditation for its viewability product … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
When "House of Cards" returns for a third season on Feb. 27, keep an eagle eye out for loads of native advertising. The award-wining … Read the whole story
by Laurie Sullivan
YouTube will bring back AdBlitz for another year, allowing Super Bowl advertising fans to view and choose their favorite campaigns from Super Bowl game … Read the whole story
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by Richard Whitman, Columnist
One wonders what it must have been like as a female working at Leo Burnett during the agency's cigarette heyday and catching a glimpse … Read the whole story