VidBlog
by P.J. Bednarski, Staff Writer
On the one hand, a lot of politicians know nothing about using social media and streaming video. On the other hand, President Obama seems to get high marks just for … Read the whole story
by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the launch of a new analytics hub called "BrightRoll insights." The dashboard will give … Read the whole story
by Wayne Friedman
NBCUniversal will look to promote its TV Everywhere efforts with an 11-hour free trial around its Super Bowl XLIX content. Without logging in, consumers … Read the whole story
by Wayne Friedman
Key over-the-air TV real estate has received heightened attention over the past few days. On the heels of Monday's announcement of a local TV … Read the whole story
by Tanya Gazdik
Marriott Hotels is loaning miniature video cameras to guests at select properties to help them better capture their vacation memories. Guests are encouraged to … Read the whole story
by Sarah Mahoney
Will the world ever get tired of watching David Beckham get dressed? H&M doesn't think so, and is unveiling its latest collaboration, called Modern … Read the whole story
by Laurie Sullivan
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Amazon's leap into the movie business shows that content always has been king, even when it seemed like distributors held the aces. On the … Read the whole story
COMMENTARY
by John Textor
What is cool? As marketers we are always trying to pinpoint that ephemeral and often intangible "it factor." Hard to define, and embodied by … Read the whole story