VidBlog
by P.J. Bednarski, Staff Writer
CEO Jason Kilar is betting that sufficient millions of users will pay $2.99 a month to get a chance to see content (with some ads) in a three-day exclusive window … Read the whole story
by Wayne Friedman
A marked slowdown in the last quarter of 2014 occurred in the U.S. advertising market. National broadcast TV spending was down 2% to $4.8 … Read the whole story
by Karl Greenberg
While last week's report from Nielsen found implicit value in TV ads for Millennials, a new report from Elite Daily says digital and social … Read the whole story
by Laurie Sullivan
Game time lets brands capitalize on product-related search terms in the weeks and days leading up to the Super Bowl. Some 70% of game-related … Read the whole story
by Karl Greenberg
The idea, says the organization, is that Americans leave some 500 million vacation days every year unused. In the campaign, Costa Rican animals warn … Read the whole story
-
by Amy Corr
Desktop PC users and zombie fans, get ready to play FIVE MINUTES, a live-action game that combines the zombie apocalypse and product placement. Players … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A rocketing stock price for Netflix -- up 14% in after-hours trading to just under $400 a share on Tuesday, just after releasing its … Read the whole story
COMMENTARY
by Julie Quick, Op-Ed Contributor
The new year brings a big, new project for many CPG marketers: the annual task of strategic planning. And in today's retail marketplace, where … Read the whole story
COMMENTARY
by Lisa Hu
Advertising innovation is increasing at a quick pace, but could the answer to long-lasting consumer engagement already be sitting right on the shelf? Read the whole story