VidBlog
by P.J. Bednarski, Staff Writer
A new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015," uses Nielsen and comScore data to conclude that of the 175 hours an average American spent watching
something … Read the whole story
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by P.J. Bednarski
"AOL Rise" -- a new, mini-newscast aimed at mobile users -- started this morning, and it pops up hourly from 6 to 9 a.m. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state … Read the whole story
by Sarah Mahoney
Why so serious, football fans? #Deflategate drama getting you down? Old Spice has the answer: It has released its Pre Super Bowl ad, the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week I spent time with a number of senior media agency execs from several different markets, and discovered that their challenge is daunting. … Read the whole story
by Erik Sass
Lexus released its Super Bowl commercial for the new NX, driving a 2,037% increase in digital engagement and a spot in the top 10. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
When it comes to America's most promising companies, the ad tech landscape is not being overlooked. A handful of programmatic ad companies were included … Read the whole story
by Sarah Mahoney
The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are … Read the whole story
COMMENTARY
by Wayne Langley
I remember visiting my grandparents as a child for two weeks each summer. As I grew older, I watched them transition from their working … Read the whole story
by Wayne Friedman
Recent research shows that traditional TV still dominates overall video media -- in usage and program investment. Of the total average monthly time spent … Read the whole story