VidBlog
by P.J. Bednarski, Staff Writer
When it comes to the Super Bowl, even if millions have seen ads leaked and teased ahead of time, many more millions can resist the urge. This year, memorable ads … Read the whole story
by Joe Mandese
Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
This past holiday season again highlighted the significance of mobile on shopping patterns, which may be on track to at least one tipping point. … Read the whole story
by Sarah Mahoney
Sock puppets are adorable. Homeless people with ulcers on their feet aren't. Hill Holliday, in a series of spots for Boston Healthcare for the … Read the whole story
COMMENTARY
by Paul Bremer
For the ad industry, the planning period leading up to the Super Bowl is an exciting time -- practically a showroom for creativity, ad … Read the whole story
by Wayne Friedman
Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays … Read the whole story
by Sarah Mahoney
The NFL is airing a NoMore.org PSA, which includes audio of a woman pretending to order a pizza in a 911 call, in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies frequently work with bad data, although 95% feel compelled to turn the numbers into insights. It's not just data for paid-search campaigns, but … Read the whole story