When it comes to the Super Bowl, even if millions have seen ads leaked and teased ahead of time, many more millions can resist the urge. This year, memorable ads … Read the whole story
Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of … Read the whole story
This past holiday season again highlighted the significance of mobile on shopping patterns, which may be on track to at least one tipping point. … Read the whole story
Sock puppets are adorable. Homeless people with ulcers on their feet aren't. Hill Holliday, in a series of spots for Boston Healthcare for the … Read the whole story
For the ad industry, the planning period leading up to the Super Bowl is an exciting time -- practically a showroom for creativity, ad … Read the whole story
Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with … Read the whole story
Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays … Read the whole story
The NFL is airing a NoMore.org PSA, which includes audio of a woman pretending to order a pizza in a 911 call, in the … Read the whole story
Companies frequently work with bad data, although 95% feel compelled to turn the numbers into insights. It's not just data for paid-search campaigns, but … Read the whole story