VidBlog
by P.J. Bednarski, Staff Writer
The Viacom unit announced it would start a standalone Nickelodeon OTT service this year, joining HBO, CBS and more. It's simply taking its business where Nickelodeon's customers are, but its … Read the whole story
by Wayne Friedman
Although consumers are interested in the new proposed stand-alone TV services, one report suggests it won't start a wave of mass cord-cutting -- but … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Football should involve two groups of people on a field, drunk, and beating the holy crap out of each other with deflated footballs, until … Read the whole story
by Wayne Friedman
Although some research suggests that TV marketers held back on revealing their actual Super Bowl commercials before the game, online activity around associated Super … Read the whole story
COMMENTARY
by Brett Posten
If you aren't aware, there's a big football game this weekend. And, as is the custom, the talk about the commercials is just about … Read the whole story
by Sarah Mahoney
The sweaty young 'uns who tire-flip, mud-pit swim, rope climb and handstand-walk through the new "Be More Human" campaign may be hard-bodied. But Reebok … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
It is Super Bowl week. There are lots of ads. Several of them feature celebrities. I'd like to talk about marketing-evasion. Read the whole story
by Tyler Loechner
Mondelez International, the CPG giant, is helping push the programmatic TV industry forward in a big way. Mondelez brands Oreo and Ritz are set … Read the whole story
COMMENTARY
by Paul Bremer
For the ad industry, the planning period leading up to the Super Bowl is an exciting time -- practically a showroom for creativity, ad … Read the whole story
by Karlene Lukovitz
No company has more invested in the Super Bowl than PepsiCo, and that is reflected in planning that begins years in advance. This year, … Read the whole story
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by Wayne Friedman
Another stand-alone digital video service will be launched by a traditional TV media company: Viacom will start one for Nickelodeon in February. Viacom wouldn't … Read the whole story