VidBlog
by P.J. Bednarski, Staff Writer
Super Bowl commercials, for many of the creators and viewers, have become something like the advertising equivalent of turkey on Thanksgiving. It's a tradition. We create/consume because we always
have. … Read the whole story
by Laurie Sullivan
NBC made history this year when it decided to live stream Super Bowl XLIX and its halftime show featuring Katy Perry and Lenny Kravitz … Read the whole story
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by Gavin O'Malley
The New England Patriots took home the shiny trophy last night, but they weren't the only winners of Super Bowl XLIX. Social media had … Read the whole story
by Larissa Faw
"Our historical data shows that from an awareness perspective, it is actually better to be seen in a somewhat "off" light than to be … Read the whole story
by Wayne Friedman
As with other Super Bowl advertising, sentimentality and strong emotional content were big drivers of highly viewed advertising content. A commercial featuring a lost … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. To help you understand why the Super … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The voice of President Kennedy should not have been used to hawk cruises. Given the diminished physical state of Muhammad Ali today, the use … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The King of Beers was also the undisputed king of social media among Super Bowl advertisers, according to data from MediaPost's Digital Engagement Index, … Read the whole story
COMMENTARY
by Jeff Hasen
Super Bowl telecast advertisers took no chance and presented spots as if it was 1977, showing us puppies and Snickers transformations, while ignoring the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even with a poor TV market, and against the backdrop of concussion issues, and a rash of off-field questionable/illegal activity, this weekend's Super Bowl … Read the whole story
COMMENTARY
by Gary Leopold, Columnist
Native advertising emerges as a way for travel brands to build brand awareness and engagement. Read the whole story