VidBlog
by P.J. Bednarski, Staff Writer
Extreme Reach's Ad Effectiveness Study has some dramatic lift winners and losers. The big winners were most of the movies that bought time to preview clips, and the biggest loser, … Read the whole story
by Sarah Mahoney
An older gent gets an invitation for amore, but somehow bobbles his little blue pill. The medication winds up in the gas tank of … Read the whole story
by Laurie Sullivan
Orabrush has spun off its video-marketing business Molio into a separate company. It launches with $3 million in Series A funding led by Greycroft … Read the whole story
by Tyler Loechner
Mobile supply-side platform (SSP) Inneractive on Monday announced the launch of Story, a native video ad product. The company says Story will allow for … Read the whole story
by Sarah Mahoney
In the latest ad to work its "Winning" tagline, Mars taps a clever canine to play the pan flute, making his owner look pretty … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The reaction to YouTube star Zoella appearing on Celebrity Bake Off next week for Comic Relief has been mixed. Some sneer at a young … Read the whole story
by Gavin O'Malley
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In Q4 2014, viewability rates for display ads bought and sold on networks and exchanges increased slightly to 42.6%, up from 36.7% a quarter … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Over the last few years smartphones and tablets have become ubiquitous, with little understanding of their effects on users' cognition and psychology. Now there … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It's long been thought that academia provides a refuge from the sordid world of business. But when a Nobel Prize-winning academic says that if … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Federal Communications Commission Chairman Tom Wheeler intends to recommend that the agency reclassify broadband as a utility, according to a report in today's "New … Read the whole story