VidBlog
by P.J. Bednarski, Staff Writer
"When we started talking about online marketing, the promise always was: 'You're going to speak to me as a consumer one--one on one, at scale," Eyeview's new chief strategy officer … Read the whole story
by Tyler Loechner
Irving, Texas-based TV broadcaster Nexstar Broadcasting Group this week announced it has acquired Yashi, a video demand-side platform (DSP), for $33 million. The move … Read the whole story
by Tyler Loechner
Taboola, a content advertising platform, on Wednesday announced it has raised $117 million in a Series E round of financing. Adam Singolda, founder and … Read the whole story
by Laurie Sullivan
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bowl campaign, integrating broadcast television, search, social and display media into the mix. … Read the whole story
by Erik Sass
The Digital Engagement Index tracked its first decline in a week, after reaching an all-time high on Monday, February 2nd. Over the past three … Read the whole story
COMMENTARY
by Jason Thibeault
There's no doubt that online video is exploding in popularity. With the recent announcements by HBO, CBS, and Dish to bring traditional linear content … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The Super Bowl is the only event that reaches a national (even international) audience with a single, point-of-moment impact. This year's game was amazing, … Read the whole story
COMMENTARY
by Bob Shullman, Columnist
Our previous column, "Luxury Through The Eyes Of The Affluents," focused on how affluent consumers (whom we defined as female and male adults living … Read the whole story